SHOCK AND AWE: Time Inc., Hearst, Emap and Bauer all have considered starting a European-style men’s newsstand magazine in the U.S. at various times. Now Hachette Filipacchi Media is thinking along the same lines. Mike Hammer, a former editor in chief of Stuff magazine, is holed up on the 41st floor of Hachette’s New York headquarters working on a prototype of a magazine called Shock. According to sources, the magazine would be an Americanized version of Choc, a biweekly title Hachette publishes in France. “Choc deals openly and frankly with any and every topic confronting today’s world – nothing is taboo,” reads a blurb about the title on Hachette’s corporate Web site. What does that mean? Mainly a lot of true crime stories, girly pictures and grisly accident photos, according to an editor familiar with the title. “It’s very graphic,” he added. Asked about Shock, a Hachette spokeswoman said Thursday: “There are a number of projects under development here and Mike is working on one of them.”

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