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COVER BOY: Reclusive fashion photographer Steven Meisel will make a rare personal appearance at this year’s Hyères International Festival of Fashion and Photography, where a display of 20 years of his cover shoots for Italian Vogue will be among the main attractions.

Highlights include the 2005 “Hollywood Style” cover spoofing Hollywood starlets and July 2005’s “Makeover Madness” cover starring Linda Evangelista as a celebrity recovering from surgery.

This story first appeared in the April 9, 2009 issue of WWD.  Subscribe Today.

The “Black Issue” last July, for which he photographed only black models including Naomi Campbell, Veronica Webb, Liya Kebede and Alek Wek, rocked the industry.

— Ellen Groves

A NEW WOMAN: ForbesWoman magazine will be polybagged with the May 11 issue of Forbes and if the magazine sounds a little familiar, that’s because it’s a new take on ForbesLife Executive Woman, which began publishing approximately 18 months ago. “This is an evolution of that magazine, with a new look and feel and new content,” said publisher Moira Forbes. She added that only two sections from ForbesLife, “My Best Mistake” and “Net Worth,” have been carried over into the new title and upcoming issues will feature more profiles and essays.

“The content is more agenda-setting now,” added vice president and group publisher Meredith Levien. “We have had really good feedback for this concept and now we are upgrading it.” Forbes said new advertisers include Chanel watches, Prudential and Marquis Jet, adding that the new issue will have a mix of advertising from fashion, fine jewelry and watches and finance. She declined to comment on how many ad pages are in the upcoming issue, adding that the issue hasn’t closed yet.

— Amy Wicks

ANOTHER BUYOUT: Sylvia Rubin, fashion editor at the San Francisco Chronicle, has accepted a buyout, according to sources at the paper. A spokesman at the Chronicle would not confirm her departure and declined to speculate about future fashion coverage in the newspaper. Sources said many jobs at the paper are in flux, and it’s unclear whether she would be replaced.

— A.W.

MODERN MAN: Actor James Franco is a busy guy. He’s pursuing an M.F.A. in creative writing at Columbia, and recently sold a collection of short stories to Scribner. This week, he wrapped his role as the beat poet Allen Ginsberg in the upcoming “Howl.” Later, he attended the U.S. premiere of “Erased James Franco,” an art film in which he gives a “10 to 50 percent effort” to reinterpret scenes originally played by Rock Hudson, Julianne Moore and himself. Afterward, he and the artist known as Carter took questions onstage at MoMA. Franco, who also paints on the side, owned some of Carter’s works before he was asked to be in the film, which they shot in one day at Paris’ Yvon Lambert Gallery. Was he uncomfortable watching himself playing himself, or, as he put it, “a slightly insane, maybe drugged version of myself?” Au contraire. “I love watching this film. It’s my favorite performance. I wish I could perform 50 percent all of the time.” Since Franco is the face of Gucci by Gucci Pour Homme, Gucci sponsored an exclusive after party at The Modern.

— Jean Scheidnes


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