TASTE OF THE EAST: Wine in China tends to be of the 60-proof variety and, as for food, it’s a nation where dog, jellyfish and a whole chicken — head included — are considered delicacies. So you can expect those to get plenty of coverage in the latest version of Food & Wine. American Express Publishing Corp. is entering the culinary crusade with Food & Wine China, its first international edition. The magazine appears on newsstands in major cities including Beijing and Shanghai with its September issue. Chitty Chung, editor in chief, will use feature news and articles from the U.S. edition, along with coverage of the Chinese market. A spokeswoman said more international editions are not in the works but added, “We’ll determine our next course based on our progress in China.” American Express Publishing has partnered with Trends Communications in Beijing to publish Food & Wine China. A spokeswoman for American Express Publishing said Trends publishes a variety of lifestyle and fashion magazines in China, although she didn’t know which ones. — Amy Wicks

STILL A BIG NAME: After two seasons with Kate Moss, Belstaff decided to change up its fall ad campaign, selecting lesser-known models but going with a big-budget photographer: Steven Meisel, who had never before shot for Belstaff. A firm spokeswoman described the ads as “glamour-chic” and confirmed the company has already tapped Meisel to shoot the spring campaign. The new ads will appear internationally, including in Elle, W, GQ and Vanity Fair in the U.S. — A.W.

LAYING AN EGG?: Former Stuff editor in chief Dan Bova may have seen his magazine evaporate after only a few months in charge, but Bova — now installed at Maxim with a title yet to be determined — can take comfort in an old side project, “Poultrygeist: Night of the Chicken Dead,” coming back to life, so to speak. In January, about four years after Bova cowrote the campy horror flick with a buddy from film school, the movie is expected to premiere at a cinema near you in New York. The plot, as summarized in the official materials, centers on “mass-exterminated chickens possessed by the souls of massacred Native Americans, who then take revenge on unsuspecting fast-food patrons and workers.”

This story first appeared in the August 21, 2007 issue of WWD.  Subscribe Today.

Bova, who clearly is used to speaking in print-ready puns, spelled out the following commentary: “It’s pretty fowl, if you get it. F-o-w-l, because they’re chickens.” Variety didn’t disagree. “Every variation on ‘disgusting’ you can think of — and many you can’t — is here,” wrote the reviewer. “Hardly anybody writes dialogue as heartfelt as… ‘This is not a terrorist thing and this is not a sodomy thing — this is an angry chicken Indian spirit thing.'”

Writing the film, Bova said, used “a totally different section of the brain,” from working on a magazine. “‘Poultrygeist’ is what you thought was funny in fourth grade.” As opposed to the mature fare of the lad mag? — Irin Carmon

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