WASTING NO TIME: Just a few days ago, Dick Parsons, the chairman and chief executive officer of Time Warner, was talking about enhancing the company’s digital strategy — and it looks like he isn’t wasting any time. Time Inc.’s Sports Illustrated Group on Thursday acquired FanNation.com from Sports Technologies Inc. FanNation.com is a site that collects, customizes and filters sports information.

Time Inc. has been working with STI for a feature called mySI since late August. MySI is a customized and downloadable desktop application for fans that led to a 60 percent spike in traffic to SI.com’s NFL online pages, according to a spokeswoman. The increase in Web traffic appears to be making believers out of Time Inc. executives, as the division plans to use STI for its other online properties as well. A spokeswoman declined to comment on which titles will be addressed next.
Amy Wicks

EXPANDING WORLD: Bottega Veneta, whose worldwide advertising budget experienced double-digit growth over the last 12 months, is adding new titles in 2007. Expanding beyond core fashion titles, the luxury brand this season has bought ad space in Elle Decor in the U.S., Architectural Digest in Spain and Germany and, in the U.K., in World of Interiors, Monocle and London Times Fashion, among others. For spring-summer 2007, the company hired American photographer and artist Tina Barney to shoot seven models at Mar-a-Lago in Palm Beach, Fla., the onetime estate of Marjorie Merriweather Post now owned by Donald Trump.
Luisa Zargani

TEAMING UP: André Leon Talley won’t be the only fashion expert manning the red carpet during the pre-Oscar show on ABC. Lucky special projects director Allyson Waterman will also cohost the show, known as “Road to the Oscars” along with Talley and two other hosts to be revealed. In addition to interviewing event attendees during arrivals, Waterman will host weekly segments covering everything from the nominee lunch to fashion and beauty trends on oscar.com, the official Web site of this year’s Oscars. (She’ll host daily segments on the site in the week leading up to the awards.) The Oscars air Sunday, Feb. 25, on ABC.
Stephanie D. Smith

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