WILL THERE BE COAT THROWING?: “The Sex and the City” movie has so far outgunned “The Devil Wears Prada” in one big way: It got to shoot in the offices of Vogue one day last week, according to Willie Garson, who is reprising his role as Stanford Blatch in the movie, due to be released in May. Garson revealed the filming inside 4 Times Square at Monday night’s party to celebrate the third season of the television series “Iconoclasts.” The event was in partnership with Grey Goose Entertainment, Conde Nast Media Group and Sundance Channel. And while Anna Wintour won’t show up on screen (not even dressed as Meryl Streep), she did consult on the sequences, according to a spokeswoman for the film, while André Leon Talley and Patrick Demarchelier will make cameo appearances. A spokesman for Vogue declined to comment.
— Amy Wicks

LOVING THE MOVIES FOR THE AD PAGES: A bunch of Condé Nast Publications titles got a nice bump to their ad pages in September from the Fashion Rocks supplement that appeared with their issues, and now 14 of them will get another windfall in their December issues from Movies Rock. The titles getting most of the additional pages in December are Vanity Fair, Vogue, Glamour and W, while Condé Nast Traveller, GQ, Details, Allure, Lucky, Self and even Cookie also will get a nice chunk of pages. A spokeswoman said that, overall, Movies Rock has generated $40 million in revenues from advertisers such as Verizon, Citi, Sony, Chevrolet, Estée Lauder Cos., Dillard’s and TRESemmé.

The section was edited by writer-producer Mitch Glazer and Vanity Fair editor in chief Graydon Carter served as editorial director. Photographers Bruce Weber, Mark Seliger and Norman Jean Roy have also contributed to the supplement that focuses on the celebrities, directors and musicians involved in the filmmaking process.

Glazer reports on “Shine a Light,” the upcoming Rolling Stones concert film, directed by Martin Scorsese. He writes about two performances at New York’s Beacon Theatre that had Scorsese hunched over a bank of monitors saying, “I’m gonna vomit,” to no one in particular. And Sam Kashner has a piece on the making of “Saturday Night Fever” and how John Travolta almost quit the film after seeing how his biggest solo dance number was edited. The cover, featuring a normally press-shy Bill Murray dressed as an older “Vegas-era” Elvis, was shot by Seliger in New York.

This story first appeared in the October 24, 2007 issue of WWD.  Subscribe Today.

But Movies Rock is more than a magazine — or supplement. As with Fashion Rocks, there also will be a two-hour show taking place at the Kodak Theatre in Hollywood on Dec. 2 and airing on CBS five days later. Performances will include Beyoncé singing “Somewhere Over the Rainbow” and Carrie Underwood performing the title song from “The Sound of Music.” Fergie and Jennifer Hudson will perform songs from the James Bond films, and Mary J. Blige and John Legend will be on hand to sing “As Time Goes By” from “Casablanca.” Composer John Williams will lead an orchestra in a medley of his original scores and Elton John will honor the music from animated features.
— A.W.

THE TIMES TO A T: The New York Times Co.’s News Media Group saw advertising decrease 1.4 percent for the third quarter, but the T: Women’s Fashion magazine proved an ad magnet for the company. The title drew the largest number of ad pages of any New York Times magazine since 1984. Janet Robinson, president and chief executive officer of the New York Times Co., said during an earnings conference call the company will continue to develop the T Magazine franchise, confirming the December launches of T Magazine online and International T (which will focus on women’s fashion, men’s fashion, travel, design and holiday), inside the International Herald Tribune. “A lot of luxury advertisers have embraced that buy,” Robinson added.

Net income for the company rose 6.7 percent from the third quarter in 2006, to $13.4 million. Operating profit increased 57.1 percent to $28.1 million. Staff reduction costs for the quarter were $4.9 million, compared with $7.4 million from the previous year’s third quarter. However, the company is predicting $14 million to $16 million in reduction costs during the fourth quarter. Speaking to the sharp increase, a spokeswoman said: “We are consolidating the operations of our New York-area printing plants. We announced the consolidation in July 2006. We expect to complete the consolidation in the first half of 2008.”
— A.W.

CREATIVE BUSINESSMEN: Despite the defection of publisher Joe Lagani to Glam Media on its kickoff day, House & Garden’s first design week seemed to hum along as planned. Fashion was well-represented among the 45 events around Manhattan, including an industry-only breakfast panel hosted by the magazine last week on the business of being creative. There, Coach president and executive creative director Reed Krakoff emphasized staying true to your vision. “Say Macy’s wants something — I’m just making up Macy’s as a bad guy…” he began, and the chuckling panel turned to see the reaction of co-panelist Linda Fargo of Bergdorf Goodman. “We’re not in Bergdorf,” Krakoff added. “We’re not allowed in Bergdorf!”

And design guru Murray Moss clued in the audience on his move from fashion to home design: “Having come from fashion, I was always looking over my shoulder….I thought to myself that I was going to make a business plan that was so difficult and impractical, no one else would do it. And it helps being autobiographical. I don’t have to worry about being on brand, because I’m just being me.”

The hosts of a $1,000-a-head dinner event later that week could have said the same. Isaac Mizrahi and Mario Batali share more than outsized personalities — they’re also among the savviest self-marketers out there. Gesturing with a wooden spoon around Mizrahi’s atelier, Batali welcomed the two tables of guests to what he called “Isaac’s sweatshop.” Then, lifting his glass, he tossed out a trademark bon mot: “As we say in the Babbo kitchen, ‘chin-chin, m—–f—-r.'”

Mizrahi confirmed he’ll executive produce a scripted drama set in the fashion industry, which is in the script-writing phase, with a pilot expected in the spring. He de-emphasized his biannual magazine and pointed to an upcoming Web site relaunch around the end of this year, with produced video segments. As for his dinner co-host’s endorsement deal with the decidedly un-haute couture Crocs, Mizrahi said it was a smart call on the company’s part, since Batali was already wearing them daily. “He gave me a pair of Crocs,” said Mizrahi. “I wear them in the kitchen as a tribute.”
— Irin Carmon

SHIFTING OVER: The Wall Street Journal’s fashion-retail-luxury group bureau chief, Lisa Bannon, is moving on after a year in the position. She’ll be a reporter and editor — an unusual dual role — on the page one section of the Journal, reporting to new page one editor and former Wall Street Journal Europe editor Michael Williams. Six reporters in New York worked under Bannon, with additional collaboration from the Paris bureau, and the paper put out an internal call for candidates for her former position late Tuesday.
— I.C.

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