Michael Kors was the big winner on Facebook last month, according to Stylophane’s latest ranking of the fastest-growing brands on the social network.
Kors — currently at almost 10.1 million “likes” — gained 797,347 likes last month, followed by Vans, Levi’s, Nike Football, Ray-Ban, Lojas Renner, Louis Vuitton, Yepme, Tommy Hilfiger and Burberry. Vans saw 569,848 new likes, Levis saw 543,974, Nike Football saw 491,754 and Ray-Ban saw 434,983.
Converse, which has 37 million fans — more than any of the other brands ranked — gained only 71,461 new likes in October.
“More brands and their marketing dollars are being dedicated to fan-follower acquisition efforts,” said Alex Mendoza, partner of Stylophane. “Marketing dollar allocations are expanding to increase engagement rates as well as to efforts to convert fan-followers to e-mail subscribers. Pinterest is currently beta testing advertising options for their platform and should be a very exciting additional social media ad option for brands this time next year.”
Stylophane, which monitors activity on Facebook, Twitter and Instagram, ranks brands in several categories by the number of new likes garnered each month.
While Kors headed up the fashion list, Nivea U.K. was the fastest-growing beauty brand on Facebook with 4.5 million new likes, while Vans topped the footwear list with 569,848 new likes, Macy’s led the retailers with 552,564 new likes, Levi’s headed the denim category with 543,974 new likes and Longines was the quickest-growing jewelry brand with 114,061 new likes.