MICKEY AND MADDEN: Front-row regular Mickey Boardman is stepping up his duties for the upcoming New York Fashion Week. On behalf of Papermag.com, Boardman will work with Steve Madden to cover runway reviews, behind-the-scenes news and party reports through social media and a Taxi TV campaign. Boardman will blog his favorite picks, trends and highlights on Madden’s Facebook page and Papermag.com. Taxi TV videos will prompt viewers to text “Mickey” to Madden (623336) for exclusive video. “We have achieved a touch of fashion perfection in our collaboration with Paper Magazine,” said Madden. “Mr. Mickey and I rock the same hair style. Need I say more.”

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