MOORE, MOORE, MOORE: Julianne Moore is the face of the Reed Krakoff fall campaign, which the designer himself recently photographed on location at the Cultural Services of the French Embassy on Fifth Avenue in New York. “I have admired Julianne’s extraordinary talent and unique style for many years and have been fortunate enough to get to know her on both a professional and personal level,” said Krakoff, adding that the actress embodies many of his brand’s values, i.e. “the combination of personal strength, confidence and a subtle sensuality, which is strongly reflected in the imagery.” Moore is no stranger to doubling as a model. Other campaigns she’s done have included Bulgari, Talbots, and, recently, the Fedoras for Fairness Initiative. The Reed Krakoff campaign will break in September issues of fashion and lifestyle magazines.
This story first appeared in the July 3, 2013 issue of WWD. Subscribe Today.