NASTY TALE: Sophia Amoruso, founder and chief executive officer of Nasty Gal, has struck her first book deal. “#GirlBoss: How to Write Your Own Rules While Turning Heads and Turning Profits” has been acquired by the Portfolio and Putnam imprints of Penguin Random House. Scheduled for publication in May, the book is part memoir and part business advice. Amoruso will relate her personal story, as well as offer insights into entrepreneurship and career success for young women.
“The most obvious thing would be to do a style book, but I was way more excited to do a business book,” Amoruso told WWD. She said her career path has been anything but conventional. She left home at 17, forgoing college, and began rummaging through thrift stores as a means of survival. She started her business as a one-woman eBay store. Today, at 29, she now helms a $100 million-plus retail enterprise that sells contemporary sportswear and one-of-a-kind vintage discoveries. Nasty Gal employs 350 people and has more than 2.5 million followers across social media.
This story first appeared in the September 13, 2013 issue of WWD. Subscribe Today.
Always feeling like an outsider, she realized that by working hard, being legitimate, taking shortcuts and trial and error, she could find success. “I came in the back door to running a corporation and being a ceo,” she said. The book will contain chapters on the power of magical thinking, being open and looking out for cues, and different ways of manifesting great things in your life. “I have three pieces of advice I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t let the Man get to you. OK? Cool. Then let’s do this,” she writes in the book.
“The book is how you can follow your nose and be open to different possibilities to your future. It’s the business book for the girl who didn’t go to an Ivy League school, and is somewhat of a life bible for every girl,” she said.