Massenet’s non-compete agreement is up, and she is developing a few projects, which are still under wraps. The executive resigned from Net-a-Porter last September after the company merged with Yoox Group to form Yoox Net-a-porter Group SpA. As part of Massenet’s exit, she inked a 12-month non-compete, which expired this month.
This story first appeared in the September 22, 2016 issue of WWD. Subscribe Today.
Since her departure from the luxury e-commerce firm, Massenet has continued in her role as chairman of the British Fashion Council, and also registered a new company called Imaginary Ventures Ltd. on Oct. 14, 2015. She hasn’t provided details on her new venture, apart from offering at the time: “My entrepreneurial drive is as strong today as it always has been and my passion for innovation will continue to be my greatest guide in business.”
But it has become clear there is one thing she won’t be doing, despite recurring rumors: succeeding Anna Wintour as editor in chief of Vogue. A Vogue spokeswoman emphasized that fact, saying, “There is absolutely no truth to this rumor.”
Massenet, who declined to provide detail on upcoming projects, echoed the Vogue statement, with slightly more color.
“There is no truth,” to the rumors, Massenet told WWD. “It would be an understatement to say the job is well and truly occupied. Anna is doing a marvelous job, and I don’t think she is going anywhere.”