LVMH Moët Hennessy Louis Vuitton’s e-commerce operation, eLuxury, has a new president, David Asher, who also will serve as chief executive officer, starting Aug. 11. He replaces president Ann Hepler, who is leaving to pursue other interests.

Asher has more than 17 years experience in luxury retail, most recently as senior vice president and general merchandise manager of women’s wear at Holt Renfrew. Previously, he was vice president and district merchandise manager for luxury and designer men’s sportswear at Bergdorf Goodman. He spent nine years at Neiman Marcus.

This story first appeared in the July 31, 2008 issue of WWD.  Subscribe Today.

LVMH does not break out revenues for its online business. Sephora.com and eLuxury were the company’s early forays into e-commerce. ELuxury launched in 2000 with a mix of brands from LVMH and other companies. In recent years, other LVMH brands have opened their own online stores, including Dior, Louis Vuitton, Thomas Pink and DKNY. ELuxury recently redesigned its site.

Hepler joined eLuxury in late 1999 as vice president of merchandising. She became president in 2003. Previously, she was at DFS, another LVMH company, for six years.

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