NEW FACES: British actress Gabriella Wilde and musician Roo Panes are the new faces of Burberry’s fall campaign, succeeding Cara Delevingne and Eddie Redmayne. Wilde is an up-and-coming actress who has been cast in the remake of Stephen King’s “Carrie,” with Julianne Moore and Chloë Grace Moretz in the title role, while Panes’ “Indigo Home,” will serve as the soundtrack to the campaign.
Mario Testino shot the couple in London, at the Royal Naval College. “We wanted to play with everything that’s at the heart of the Burberry world — celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way,” said chief creative officer Christopher Bailey.
This story first appeared in the May 31, 2012 issue of WWD. Subscribe Today.
The black-and-white images will appear in all the usual places, including magazines and all over social media, including Facebook, YouTube, Twitter, Instagram and Pinterest. On burberry.com, a short film featuring Panes and Wilde will be shoppable, starting Friday.