Consumers keep flocking online to spend, setting a record for the week ended Dec. 19, during which shoppers shelled out $5.5 billion online, comScore said Wednesday.
Last weekend alone, sales rose 17 percent to $900 million.
This story first appeared in the December 23, 2010 issue of WWD. Subscribe Today.
“Spending growth has remained strong right through the final shopping weekend of the holiday season,” said comScore Inc. chairman Gian Fulgoni. “The growth rate of 17 percent witnessed during the final weekend capped off the heaviest online spending week of all time at $5.5 billion. Although there are still nearly two weeks remaining before the end of the year, holiday spending is inching very close to the total for the entire 2009 holiday season, a sign of just how much the online retail landscape has improved in the past year.”
The week ended Dec. 19 is typically the biggest spending week prior to Christmas online because of shipping deadlines.