CHECK, MATE: Burberry said it has appointed Paul O’Regan as director of marketing and communications for Europe, a new post.

O’Regan, who prior to joining Burberry was executive vice president of global communications for Oscar de la Renta in New York, will be responsible for all marketing and public relations initiatives for Burberry in Europe.

O’Regan’s appointment is effective immediately, and he reports to Sarah Manley, chief marketing officer, and Andrew Maag, president of Burberry Europe.

O’Regan will direct Burberry’s European regional marketing team, who work closely with Burberry’s corporate marketing team, headed by Justin Cooke, vice president of public relations, and Fred Uribe, vice president of marketing. O’Regan will be based at Burberry headquarters in London.

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