To promote its latest reality TV show, “Hair Battle Spectacular,” Oxygen Media has partnered with beauty supply chain Ricky’s NYC to use their windows to feature mannequins coiffed to the hilt with dramatic fantasy hairstyles. Since Aug. 1, five Ricky’s stores around Manhattan have featured the decked out mannequins, as well as various marketing materials, to promote the new show. Its premise is to have stylists compete against one another to see who can deliver the biggest and best in fantasy hair design. The windows will remain in place for the entire month of August. For the show’s premiere episode on Aug. 15 at 10 p.m., a live online social viewing party will be held at Ricky’s NYC’s newest location at 2385/2387 Broadway between 87th and 88th streets. Also at this location, which features a Revolver Salon, will be a live hair styling battle featuring two contestants from the series, Bossa Nova and J9, who will compete to create the best fantasy hair style.
The live competition will be attended and judged by the show’s hosts, Eva Marcille and Derek J. The show, which is filmed in Los Angeles, chose the series’ contestants by holding a nationwide casting search. “Hair Battle Spectacular” is in its second season.