PARTY TIME: A holiday ad campaign ushering in the arrival of Banana Republic L’Wren Scott kicks off this week. Carter Smith photographed the ads, featuring party shots of L’Wren Scott surrounded by a bevy of models including Svieta Nemkova, Ashley Scott, Maritza, Lydia Carron, Ryan Bertroche, Sean Altemose and Bobby N.
This story first appeared in the November 5, 2013 issue of WWD. Subscribe Today.
Catherine Sadler, global chief marketing officer of Banana Republic, said that “L’Wren is very much about glamour,” and the collaboration is based on party dressing. The campaign was photographed at The Plaza hotel in New York and styled by Adam Glassman, creative director of O, The Oprah Magazine. The collection has a glamorous holiday-at-home theme and includes black velvet jackets, ruffled blouses, sequin cardigans, skinny jeans, tweed jackets, shift dresses and pajama sets. Prices retail from $39.50 to $165. Accessories, including clutch bags, chains, berets and totes, are priced from $39.50 to $198.
Ads will break in the December fashion magazines and in People, and there will be an outdoor component in major cities. Sadler declined to reveal the ad budget. The campaign will also feature an hour-long Twitter chat with Scott on Dec. 5 at 10 a.m., Pacific Standard Time.