VINCE’S L.A. VIBE: Vince looks to portray a dual gender vibe this spring. In its new ad campaign, Peter Lindbergh photographed models Andreea Diaconu and Justice Joslin at the Stahl House, a modernist-styled house designed by architect Pierre Koenig, in Los Angeles. Interestingly, Diaconu is featured in Donna Karan’s spring campaign, also shot by Lindbergh.
“He [Lindbergh] has such a unique perspective and interpretation on things. It was really interesting to work on an advanced contemporary brand, which is something different for him as well,” said Karin Gregersen, president and chief creative officer of Vince, whose former stomping ground was Chloe. The campaign was styled by Clare Richardson.
“We really have more of a dual gender approach at Vince and working equally on women’s and men’s, which are equally as strong for us, in terms of businesses,” said Gregersen. Diaconu and Joslin were selected to represent the “effortless, cool side of the brand.”
While she declined to reveal the spring budget, she said ads will run in the March and April issues of Elle, Harper’s Bazaar and T Magazine, as well as on New York billboards