Takashi Murakami's poster for ComplexCon.


Complex Media is in the process of developing a live event, which it is billing as “the first cultural World’s Fair for this generation.”

The Millennial-leaning music and pop culture media company has tapped entertainer Pharrell Williams as cultural director and host committee chair to help put together the event, which is called “ComplexCon.” Complex revealed details of the event, which will take place in Long Beach, Calif., from Nov. 5 to 6, at its Digital NewFronts presentation in New York Monday evening.

According to Complex, the festival will include concerts, shopping, panels and conversations, art and food, and it will be produced with ReedPop, the company behind New York’s Comic-Con and Agenda.

Williams will make use of his “I am Other” creative collective and record label, to help bring together the worlds of pop culture, art, music, food, style and sports, the New York-based company noted.

“I’m inspired by myriad different events I’ve had the fortune of being a part of…whether they’ve focused on art, design, music, food or science,” Williams said. “When ‘I am Other’ connected with [cofounder and chief branding officer] Marc Ecko and the Complex team, we were instantly aligned — we wanted to combine a little bit of all these elements and create a unique, new initiative.”

Contemporary artists Takashi Murakami has also signed on as host committee member for the event. He is responsible for designing the event’s brand identity and will lend his oversight to the overall design and aesthetic experience.

“When Marc Ecko approached me about being on the host committee, I met with him in their office on 50th Street and felt firsthand the good vibe and untamed, youthful energy they possess,” Murakami said. “It was that spirit that led me to participate in the project. It looks like it’s going to be a lot of fun. I hope it will turn into something crazy.”

Complex told WWD that it is still in the process of putting together its lineup, which will be updated throughout the summer. Tickets will cost $35 for one day and $60 for the whole weekend. Panels and speakers will take place during the day, and concerts, at night. Concert tickets will be an additional yet-to-be determined fee, but will include the day pass for ComplexCon.

Ecko offered: “Our audience, and all the contributors that shape our like-minded universe of content are some of the most influential people in the world. Period. We wanted to create an event that celebrates them and creatively push ourselves to constantly elevate and re-imagine our shared horizons.”

Complex was acquired by Hearst and Verizon via a 50-50 joint venture in April, after Hearst’s initial $21 million investment in the company in September.

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