CULTURE SHOCK: Pitchfork Media will be leaving its Brooklyn digs, WWD has learned.
The music-centric digital company, which was purchased by Condé Nast last fall, will be moving into One World Trade Center.
Condé Nast confirmed the news, but did not have details on the move-in date.
Pitchfork — which has a more hipster, Millennial vibe than the average well-coiffed Condé Nast title — will likely suffer a bit of a culture clash.
Even though it’s just over the bridge, Condé Nast’s gleaming headquarters, which overlooks the Hudson River, feels miles away from the tragically cool neighborhood of Greenpoint, where Pitchfork resides.
Pitchfork will be sharing the 40th floor with Condé Nast’s digital team, which is led by Fred Santarpia, the exec who orchestrated the acquisition.
Can you say beer-pong table?