Yves Saint Laurent is handing over its fashion public relations in the U.S. to PR Consulting, the firm led by Pierre Rougier and Sylvie Picquet Damesme, effective July. The PR Consulting team will report to Siddharta Shukla, YSL’s global communications director based in Paris, the company said. PR Consulting has served as strategic consultant to YSL since January 2010 and will work in partnership with Victoria Gaccione, who was recently appointed communications director for the Americas for the brand. “Advertising, marketing, special events and VIP relations will continue to be organized and overseen by the in-house U.S. communications office,” YSL said. PR Consulting lost a key account in May when Balenciaga, which like Yves Saint Laurent is owned by retail-to-luxury conglomerate PPR, said it was bringing responsibility for U.S. public relations in-house.  Joelle Diderich

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