DIOR TO STREAM: Raf Simons’ first fashion show for Dior will be live-streamed on elle.fr and diormag.com today at 2:30 p.m. Paris time (or 8:30 a.m. Eastern Standard Time). Elle.fr, the French edition of Elle’s Web site, has already created a page dedicated to the event. It includes a countdown to the show, a biography of Simons and photographs of celebrities wearing Dior.
Dior.com also has a teaser. One way to access it is by clicking on “Fashion & Accessories” and “Woman.” Visitors are then transferred to a countdown. By choosing the “Get My Seat” option, Internet users arrive at a Facebook page, through which it’s possible to invite friends to the virtual fashion presentation.
This story first appeared in the July 2, 2012 issue of WWD. Subscribe Today.
Dior’s show — to take place in a mansion on Paris’ Avenue d’Iéna — is a focal point of the couture season, which runs through Thursday.