Bergdorf Goodman held its first party for Ralph Lauren Thursday night. Perhaps making up for lost time, the store not only devoted all of its major Fifth Avenue windows to the designer, but also rolled out the purple carpet — a nod to the brand’s Purple Label — to celebrate the Rizzoli book “Ralph Lauren,” which recaps Lauren’s 40-year career as a designer.
Inside, the Lauren clan — including wife Ricky, daughter Dylan, sons David and Andrew and brother Jerry — mingled with a packed crowd approaching 500 people on the ground floor, including Nacho Figueras, Michelle Monaghan, Steven Kolb of the CFDA and former Polo model, Tyson Beckford.
“He really changed my life,” Beckford said. “I would definitely do it again — I mean, he’s hired all these guys that look like me since, so why not go with the original?”
Monaghan, currently starring in Ben Affleck’s film “Gone Baby Gone,” stood alongside Mary Alice Stephenson, who dressed the actress in — what else — Ralph Lauren. “I’m taking a few weeks off before my next film, ‘Eagle Eye,’ begins,” Monaghan said. “Shia LeBeouf and Billy Bob Thornton are in it.”
The book has been on sale since Oct. 16, and David Lauren said he heard that 800 to 900 copies had already been sold on Amazon.com. “And, many are buying the deluxe version,” Lauren noted, adding that leather-encased tome goes for $400, instead of the $135 of the standard version.
Many on hand had their copies signed, which excited guests — until they realized they then had to figure out how to lug home the nearly 14 pound tome.