Refinery29


The changes keep on coming at Refinery 29.

WWD has learned that the company’s chief financial officer Tom Etergino and chief revenue officer Melissa Goidel are exiting the company. Their departures follow a restructuring on the editorial side, as well as the exit of executive vice president of marketing and strategy Patrick Yee, who now serves as chief executive officer of Laird + Partners.

R 29 coceos Philippe von Borries and Justin Stefano confirmed the news and offered the following statement: “We’ve been incredibly fortunate to have had Melissa and Tom as both dear friends and leaders at Refinery 29 the last four years. They have made a lasting impact on the company and we’re excited to support them as they pursue new roles. Looking ahead, we have a lot to celebrate as we continue to grow our vision to represent, entertain and inspire women globally.”

The news follows a memo circulated to staff Friday morning, in which the ceos traced the company’s history with the two execs.

“Melissa and Tom joined this company a little over four years ago. To give you sense of that time in 2013 we were a team of 60 to 70 people, in a 5,000-square-foot space in the East Village. We had just finished the prior year with $16 million in revenue and reached around 4-5 million uniques/month,” the memo said.

Goidel joined R 29 in 2013, after a career that included a stint as senior vice president of Brand.net, a group vice president job at Time Inc. and an eight-year sales career at Yahoo. The exec will stay on at the company until April 30 and continue as an advisor. Her next move has yet to be announced.

Etergino also joined the media company in 2013 from The Street where he served as executive vice president and chief financial officer. Etergino is leaving R 29 to become cfo of Home Team, a marketplace focused on Home Care. His last day is April 7. Henry Zhu will be leading his group in the interim.

R 29 said it will replace both the cro and cfo roles.

Von Borries and Stefano hinted at the changes are part of the growing pains endemic to becoming a global company, offering: “As we continue our evolution from digital publisher to global entertainment media company, we have big, bold goals. We know that we’ll achieve them because we have seen this amazing team create meaningful, valuable content and build trust with our audience and partners. We are so pumped to work with you all to continue our mission to represent, entertain and inspire women globally.”

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