REFINERY29 EXPANDS TEAM: Refinery29, the fashion and style Web site, is beefing up its executive ranks. Tom Etergino, most recently chief financial officer of TheStreet, has been named to a similar post at Refinery29. Melissa Goidel, previously senior vice president at Brand.net, has joined as chief revenue officer, and Ashley Miles, formerly regional vice president of Brand.net has been tapped as executive vice president of sales.
Refinery29, which launched in 2005, reaches over 10 million visitors monthly and has over 1.25 million subscribers. It is considered the largest independent fashion and style Web site in the U.S. The site recently launched its first international edition.