GOING BACK: Scott Dadich, 36, is the new editor in chief of Wired, Condé Nast said Friday. The company moved quick to replace Chris Anderson, who revealed two weeks ago to the day that he was leaving to focus on his robotics manufacturing company.
The appointment returns the Lubbock, Tex.-born Dadich to the magazine that gave him his start at Condé. From 2006 to 2010, he was Wired’s creative director, and collected a slew of design awards. It was also there that he convinced Anderson to green-light Wired’s iPad replica, and turned it into the industry’s first bona-fide success story in the tablet space.
This story first appeared in the November 19, 2012 issue of WWD. Subscribe Today.
In 2010, Dadich was rewarded with a new position, vice president, editorial platforms and design, tasked with bringing the entire company’s magazines to new digital channels. Condé recently cited the magazine’s app as the rationale behind its latest circulation increase.
Dadich, who is based in New York, will move to San Francisco for the job. A spokeswoman said Condé Nast is expected to name someone to his former position.