Condé Nast has continued to trim down Self, its fitness-centric glossy, WWD has learned.
The magazine let go of up to 15 staffers on the editorial side on Thursday, just a day after Condé revealed plans to combine its advertising staff under the purview of Glamour’s publisher and chief revenue officer, Connie Anne Phillips. Self’s publisher Mary Murcko was let go.
A spokeswoman from Self did not comment on the number of layoffs, but confirmed that some took place.
“Since relaunching in March, Self.com has exceeded growth expectations. We are making strategic decisions about resources to support our digital and social platforms while maintaining the integrity of our print product,” the spokeswoman said.
Sources told WWD that Self cut several staffers on the print side in the fashion and features departments, as well as some staffers in its art department.
A source with knowledge of the situation said some members of Self’s production, copy, research and art teams, as well as its bookings editor and business managers, were let go.
Most of the magazine’s senior staff and digital team remain intact.
Editor in chief Joyce Chang, who according to insiders signed a three-year contract when she joined Condé Nast in April 2014, is still at the helm and driving the print magazine. Chang has worked on the redesign of Self, which has struggled at the newsstand like its rivals in the magazine space.
In the six months ended June 30, the Alliance for Audited Media said that total single-copy sales at Self slumped 50.6 percent to 74,679 from last year, as total paid and verified circulation dipped 1.3 percent to 1.5 million.
Condé is doubling its efforts on the digital side for Self, which quietly reduced its frequency to 10 issues a year in mid-September. Around the same time, the company ushered in Carolyn Kylstra as Self’s executive digital director.
Kylstra, a former health editor at BuzzFeed.com and site director at Women’s Health, was introduced by Condé Nast artistic director Anna Wintour in an all-staff meeting. Staffers at the time mused that they thought the company was shuttering the magazine, and after the meeting, some remarked that Kylstra’s introduction didn’t bode well for the future of the print magazine. A source with knowledge of the situation told WWD that Kylstra reports to Wintour, not Chang, which is an anomaly at the company.
Self did not comment on the reporting structure.