GOOD SPORTS: A new EA7 Emporio Armani advertising campaign, photographed by Serge Guerand, is bowing this month, marking the brand’s role as the official outfitter of Italy’s national team at the Rio 2016 Olympics and Paralympics.
Photographed in black-and-white on Fuerteventura, one of the Canary Islands, Guerand emphasized the athletic bodies of models Pietro Boselli and Penny Lane. The sandy beaches of the island serve as the set for Boselli and Lane, seen wearing clothes, accessories and eyewear designed by Giorgio Armani for the Italian athletes. The collection is available at Emporio Armani stores.
The designer first sponsored Italy’s team at the London Olympics in 2012.