The latest social media updates from the fashion world:
Welcome to Twitter, Robbie Myers. Follow Elle’s editor in chief @TheRobbieMyers.
Zac Posen is now on Twitter. Follow the designer @Zac_Posen.
Happy birthday to domestic goddess @MarthaStewart, who turned 69 today, and @karlie_kloss, celebrating her 18th in the Caribbean with her family.
Calypso St. Barth reached 2,500 likes.
Luisa Via Roma reached 10,000 likes.
Marc Jacobs Bang You’re It is the new Facebook game for scent Marc Jacobs Bang. With the tagline, “Wink, Poke, Like…Why Not Bang?” and guidelines that say, “Find a friend or pick a stranger. Bang their photo and see who bangs yours,” how can one not be tempted to see what this little game is all about? Players earn points for each photo they bang, receive extra points when their photos are banged by others and get double points for activities conducted after midnight. What are you waiting for? Get banging.
BLOGS AND WEB SITES
Kimberly Ovitz launched an e-commerce component to her Web site, kimberlyovitz.com, on Sunday. Although she has yet to delve into the world of Facebook and Twitter, this is a first step for the designer, known to some as “The Dark Warrior” for her mostly black and white palette with unfinished hems and drop crotch pants. Offerings include easy-to-wear knits from the fall collection and range from $165 silk modal tanks (that have a special finish to prevent pilling) to an $870 oversized silk cashmere sweater.
Foley + Corinna also launched e-commerce at the redesigned foleyandcorinna.com.
Purple Lab launched an initiative Monday that plays off the “Haul” video craze, enlisting 13 YouTubers to partake in the “Purple YouHaul,” where each will review a Purple Lab beauty product of their choice on their YouTube channel. There’s also a gallery on purplelabnyc.com that features all of the YouTube Purple Lab reviews from Glass Slipper Beauty, Kiss on the Chic, Brittany Makeup, Eleventh Gorgeous and more on products such as Huge Lips Skinny Hips, Cheek Implants and Pearlesque Show. To drive traffic to the site, each YouTuber has been given a code to share with their viewers to use at check-out to redeem a free lip-gloss and free shipping on any purchase as a way to track who drove most sales to purplelabnyc.com through August 8.
Lilly Pulitzer is giving away limited edition pink- and-green-printed IPhone 3G cases today with any purchase of $150 or more on lillypulitzer.com.
Alice + Olivia posted its new fall collection video on its blog, blog.aliceandolivia.com. Directed by Bridget Palardy, it stars DJ Mia Moretti and violinist Caitlin Moe (who just played at Chelsea Clinton’s wedding last weekend) rocking out in wares from the fall lineup.