PARISIAN VIBE: Sonia Rykiel has tapped Glen Luchford for its fall campaign, marking the first time the British fashion photographer has shot an ad for the Parisian house.
“I’ve followed Glen’s work since the Nineties and have always loved his eye and photography,” said Sonia Rykiel artistic director Julie de Libran.
The campaign that will accompany the arrival in stores of her fall collection consists of five visuals featuring two models who look like twins in front of a scale model of the Eiffel Tower. They were lensed on a hotel rooftop in New York.
Peter Miles, who has collaborated with Sonia Rykiel since de Libran arrived at the house, is the campaign’s art director, while Camilla Nickerson styled it.
“We wanted to reproduce the spirit of Paris,” explained de Libran. “We created this repeated image so we cast Grace [Hartzel] and Matilda [Dods] as identical twins and dressed them in the same way. I felt this exaggerated image was quite straightforward, playful and surprising, as is the Rykiel woman.”
The print campaign is slated to break on Aug. 15. in magazines in the U.S., U.K., France, Korea and Japan. The campaign is going to be plastered on Paris kiosks as well and a video will be used for social media starting in September.