NEW YORK — Stephanie George has been appointed vice chairman of WWD parent Fairchild Fashion Media Inc., a division of Penske Media Corp., effective February 2015.

Most recently, George was executive vice president and chief marketing officer at Time Inc.

This story first appeared in the January 14, 2015 issue of WWD.  Subscribe Today.

In her new position, George will oversee the business management of all Fairchild print and digital properties. In addition to WWD, they include WWD and M Collections magazines, Beauty Inc, Footwear News and Fairchild Summits and events.

George’s appointment marks a return to her publishing roots, having joined WWD in 1988 as a sales representative in Fairchild’s Atlanta bureau. George quickly rose through the publishing ranks, ultimately serving as president of WWD and executive vice president of Fairchild. In those roles, George was instrumental in driving some of WWD’s most dramatic growth years, overseeing the launch of numerous new revenue streams and special editions, including WWD Collections and Beauty Inc., a magazine originally launched as Beauty Biz.

She left Fairchild in 2001 and rejoins the company as it charts an ambitious course under the new ownership of Penske Media. Penske acquired Fairchild from Condé Nast in August 2014.

At the time of the acquisition, Jay Penske, chairman and chief executive officer said, “PMC looks forward to setting the stage for the next 100 years of Fairchild success.” Of George’s appointment, Penske said, “Stephanie is one of the world’s finest media executives and someone who understands the DNA of Fairchild and exactly what is needed for Fairchild’s next ascent. Everyone at Fairchild and PMC couldn’t be more proud to have Stephanie back in the family.”

“Home is where your heart is, and Fairchild has always been home to me,” George said. “There is a lot of work to do but it will be a pleasure and a lot of fun when you believe in the brand and its people. It is amazing how life comes full circle. I am privileged to return to the most relevant, significant and finest brand in fashion.”

Prior to George’s earlier position at WWD Media and Fairchild corporate, she was publisher of W for 10 years and oversaw the remake of the biweekly magazine from its original broadsheet format into a glossy consumer monthly. She also presided over the launch of Jane magazine.

George left Fairchild to join Time Inc. as president of InStyle and led the transformation of the magazine into a global brand. She was appointed executive vice president at Time Inc. in 2007, serving in several capacities. As president of Time Inc. advertising sales and marketing from 2008 to 2010, she led the company to record gains in market share.

Before that, George led the company’s Style and Entertainment brands, including People, People en Espanol, People StyleWatch, Entertainment Weekly, InStyle, Essence and Real Simple. In her most recent role at Time Inc. as executive vice president and cmo, George was responsible for the company’s overall positioning and promotion and for managing and growing marketing services capabilities and non-branded revenue opportunities.

George has been a non-executive director of Burberry Group since 2005 and has served on the boards of MPA (The Association of Magazine Media), Lincoln Center, the Fashion Institute of Technology and American Express Publishing.

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