NEW YORK—The Conde Nast Web site Style.com is becoming part of Fairchild Fashion Group, effective immediately.
Fairchild chief executive Gina Sanders said she proposed the move of Style.com out of Conde Nast Digital a few months ago and that there was a real “a-ha moment” among company executives when it was first discussed.
“It started as an idea and I built out a business plan and discussed it with [Conde Nast ceo] Chuck Townsend and it seemed like a great opportunity,” said Sanders. “It simply made great sense.”
The editorial team at Style.com, including editor Dirk Standen, will now report to Fairchild editorial director Peter Kaplan.
“This is a huge deal for us,” said Kaplan. “Style.com is a giant exuberant force in the consumer market in the fashion world and it allows Fairchild to be a participant in the culture of fashion globally.”