Style.com is heading to the Middle East.
The site has entered into its first licensing agreement with Nervora to launch Style.com Arabia, based in Dubai. The new site marks the first Condé Nast Publications Inc. fashion/beauty title to have a presence in the Middle East. It’s also the first time Style.com will deliver content in another language, Arabic.
This story first appeared in the September 14, 2012 issue of WWD. Subscribe Today.
“For more than a decade, Style.com has established itself as the unequivocal leader and innovator in digital fashion coverage,” said Gina Sanders, president and chief executive officer of Fairchild Fashion Media. “Through this partnership with Nervora, we are able to deepen our presence in this flourishing fashion market as well as expand our ever-growing global reach.”
Style.com Arabia will launch in October, in both Arabic and English. The site will have a mix of original news content as well as draw from its well of curated coverage of runway shows, trend reporting and street style photography.
Shashi Menon, chief executive officer of Nervora, said Style.com Arabia comes at an ideal time, as the Middle East has a large audience of passionate and fashion-forward readers and a rapidly growing industry of regional designers.
“We aim to foster this fashion community, enhance the understanding of fashion and women in the region and further add to the dynamic and evolving Arabic media ecosystem,” said Menon.
The site pre-launches Friday with S/S 2013 collections coverage, but the full launch will be on October 15th.
An editor in chief has not been named for the site yet. It will launch with the URL http://Arabia.Style.com.