Tatler is giving its readers the chance to delve into a virtual jewelry box, and take their pick of cocktail rings with six-figure price tags.
The four-page accessories story on statement rings in the magazine’s September issue comes with a special digital feature. Readers are invited to cut out a paper ring that has an augmented reality code, visit Tatler’s Web site, and download a program. They can then flash the paper ring at their web cam, and voila’ — they’re sporting a fist of glittering jewelry.
The rings featured include a platinum and diamond flower ring by Tiffany; a 33.76 carat aquamarine ring by Van Cleef & Arpels, and a white South Sea pearl ring by Mikimoto. Tatler has collaborated with Holition, a London company that creates augmented reality programs and has worked with designers including Hannah Martin.
“We’re bringing together the worlds of high tech and high jewelry, and frankly I’ll be spending the next week trying on diamonds at my desk,” said editor in chief Kate Reardon.
Jessica Walsh, Tatler’s jewelry editor, added: “We have brought together the oldest magazine in the world with an industry steeped in heritage and tradition, and combined the two to create a first-time digital innovation.”