"The brand is the amusement park and the product is the souvenir," exclaimed Nick Graham, founder of the $500 million Joe Boxer brand, rock 'n' roll musician, stand-up comedian, president of the National Underwear Association and branding guru.
Sarah Jessica Parker and Alexander McQueen at the 2006 Met Gala. With the big day just around the corner, we're taking a look back at the most memorable designer and celebs #MetGala moments. See more on WWD.com. (📷: @jimiceleste)