THOSE SEPTEMBER ISSUES: The weeks that lead up to the all-important September fashion issues have editors (and industry observers) obsessing over cover choices and publishers pounding the pavement to try to produce a magazine that has more ads than the previous year and more pages than the competition’s. So who came out on top at the newsstand? Jennifer Aniston and Harper’s Bazaar. The former “Friends” star catapulted the magazine to its best-selling issue in seven years, up 22 percent to 255,000 on the newsstand. Tory Burch, meanwhile, was a winner for Town & Country and new editor in chief Stephen Drucker. The Hearst title experienced the second largest increase in the category, up 18 percent on newsstands to 45,100 copies, according to Audit Bureau of Circulations Rapid Report. Jennifer Lopez resonated among Glamour readers, raising newsstand about 1 percent to 624,000, while Marie Claire’s Mary-Kate Olsen cover experienced roughly the same gain, with 338,273 copies sold.
W’s September issue, under editor in chief Stefano Tonchi, was down 14 percent to 30,000 single copies, and Elle, with Julia Roberts, fell 10 percent to 390,000. Hilary Swank’s cover turn on InStyle resulted in a 6 percent decline to 800,000 copies, and Vogue’s issue with Halle Berry fell 5.5 percent to 540,000.
This story first appeared in the November 5, 2010 issue of WWD. Subscribe Today.
RDA’S TOUGH GOING IN THE U.S.: Reader’s Digest Association released third-quarter results Thursday, and the report revealed that revenues at the U.S. business fell 14.7 percent to $126 million. The decline was attributed to efforts that started at the beginning of the year, including a frequency reduction to two issues during the period, at Reader’s Digest and a planned rate base reduction. Operating profit in this segment decreased 25 percent to $1.5 million, from lower revenues and additional investments in the digital side of the business.