On Tuesday, the New York-based publisher said executive vice president and chief revenue officer Mark Ford was stepping down, and moving to the somewhat amorphous role of executive vice president and senior strategic sales adviser on Jan. 9.
Brad Elders, president of digital sales, will take the reins as executive vice president and chief revenue officer reporting to chief executive officer Rich Battista. Time Inc. added that Mark Ellis, president, chief operating officer of sales and marketing, will leave the company on March 1.
Insiders at the company expect more executive-level changes to come as Time Inc. is in the process of evolving its print-centric business to be more digitally nimble and cost efficient. The company is said to be in a hiring freeze, or “chill,” until the new year as it re-examines its books for future growth.
“Mark Ford has had an illustrious 32-year career at Time Inc. with a track record of driving revenue and innovation for some of our biggest brands. His relationships in the business are unparalleled, and his understanding of the marketplace was a driving force behind the company’s recent sales transformation and new go-to-market strategy,” Battista said. “I look forward to working with Mark in this new role and for him to continue to use his deep experience and client relationships to help grow our business.”
Ford offered: “I am fortunate to have had the opportunity to play a variety of leadership roles during my more than three decades with the company. Now after all of the strides we’ve made this year in better aligning the sales force with the market and setting the team up for even greater success, I feel like it is a good time to pass the baton to Brad. He is the right leader, and it’s the right time for him to take the sales organization to the next level. I look forward to working closely with Rich and Brad on major enterprise-wide sales partnerships.”
Elders, who joined Time Inc. in April as group publisher of Sports Illustrated Group, will oversee the company’s North American sales organization, including the Category, Brand and Digital sales teams. He will also oversee INVNT, Time Inc.’s global brand communications and live media agency, and Media Networks Inc., which develops new techniques in targeted media, native advertising and branded content. He will serve on the board of Viant, Time Inc.’s people-based data targeting company.
The changes come months after several structural changes at the company, including the appointment of Battista as ceo succeeding Joe Ripp, who remains chairman. Recently, there have been rumors that the publishing house is entertaining offers to sell itself or certain titles.