MAKING MOVES: Time Inc. has hired Kevin Martinez as vice president, group sales director of InStyle and StyleWatch.
The role was held by Patrick Connors, who joined Time Inc. last August from Men’s Fitness. Time Inc. said Connors, whose last day is Aug. 24, is leaving to “pursue new opportunities,” although the shake-up follows many changes at InStyle and Time Inc. In July, InStyle’s longtime editor in chief Ariel Foxman departed the magazine, and later that month, Time Inc. said it was reorganizing its business side and eliminating the role of publisher altogether.
A veteran publisher, Martinez most recently worked at the ever-changing Maxim under its mercurial owner, Iranian mogul Sardar Biglari, before departing the glossy. Before that he worked at Condé Nast’s Details before it was shuttered in 2015, and Hearst’s Elle magazine, as well as senior roles at Harper’s Bazaar, Esquire and The New York Times.
Martinez will report to Ron King, senior vice president of fashion, multicultural and shelter at Time Inc.
“Kevin’s access, relationships and industry knowledge are unparalleled. As we continue to extend our commitment to fashion and the InStyle and StyleWatch brands, I couldn’t be more pleased to welcome Kevin’s partnership. With seasoned experience, Kevin knows the fashion business inside and out,” said King. “I want to thank Patrick for his leadership and hard work. He has accomplished a great deal for InStyle.”
“I am excited to join Ron and his team as we grow the endemic fashion business at the iconic InStyle and StyleWatch,” offered Martinez. “I’m also delighted to become a part of the Time Inc. family during this transformative time.”
For his part, Connors said: “I am extremely proud of the extraordinary work of the entire team and the great progress we have made in developing InStyle’s business across multiple platforms with the successful launches of the InStyle Collection and the InStyle Awards. This decision allows me to leverage my passion, experience and history for creating innovative and dynamic executions to work more closely with brands as the look to navigate the ever-changing media landscape.”
No word yet on who will be InStyle’s next editor in chief, although sources indicated that the company was conducting a search to bring in fresh blood, despite the fact that current StyleWatch editor Lisa Arbetter is holding the job in the interim. Insiders said the company looks to make an appointment by New York Fashion Week in September.