LONDON — British label Craig Green won the annual British Fashion Council/GQ Designer Men’s Wear Fund prize held at the Boundary Restaurant on Wednesday evening in London. Green will receive 150,000 pounds, or $219,230 at current exchange, as well as business mentoring support.
In addition to Green, British designers Christopher Raeburn, Lou Dalton, Astrid Andersen and Sibling had been shortlisted for the prize. The nominees took part in a two-week mentoring program where they received help with branding, leadership, commercial retail, e-tail, wholesale and digital innovation. The fund is supported by Vertu, which had held a mentoring day for the finalists at Interchange Camden in London.
Launched in September 2013, the fund is the U.K’.s largest men’s wear prize. This is the third edition, with the previous winners including Patrick Grant of E. Tautz and Christopher Shannon.