Time Inc.’s Travel + Leisure has added a news director to its ranks.
The magazine’s editor in chief Nathan Lump has hired Sara Clemence to direct news coverage. Clemence joins T+L from The Wall Street Journal where she served as travel editor since 2011. Her first day will be July 27.
At the Journal, Clemence directed travel coverage for the Off Duty section, in addition to reporting and writing her own stories. Prior to the Journal, she was the deputy business editor at the New York Post, a cofounder of the site Recessionwire.com and the lifestyle editor of Portfolio.com and Forbes.com.
At T+L, Clemence will oversee the monthly Upgrade section in print and she will conceptualize and oversee content packages for both the magazine and the Web site, among other things.
Lump said the editor would play a “pivotal role” in new “brand-building initiatives,” but did not elaborate further.
Since taking the helm last August, Lump has focused on transforming the masthead to incorporate editors with both digital and print experience. Some of his hires have included editor at large Maura Egan, digital editor Amy Schellenbaum, as well as features director Jesse Ashlock, style director Jane Bishop and digital director Sarah Firshein.
In April, Lump showcased the “new” T+L to WWD. It included a redesign of the print magazine, which was admittedly a “modernized” and “elevated” version of his predecessor Nancy Novogrod’s T+L. The Web site also got a rehaul in design and purpose. Lump explained that his focus is “digital first” — a departure for most print-centric editors.
“Our job in print is to surprise,” Lump said. “It’s the approach that a lot of fashion magazines take.”