The announcements coming from Twitter keep on rolling in. Starting today, Twitter begins a feature that will encourage more interaction among users with Twitter Polls.
Twitter Polls allows all users, on both the mobile app and desktop browser, to create two-choice questions directly on Twitter. Any user can vote in the polls, which will be live for 24 hours. When the poll closes, Twitter will send a push notification to those who participated to show the final results. Users are allowed 20 characters for each choice, and the poll is limited to text.
Twitter began testing the feature earlier this year but this is the first time it will be available to all users. Previously, the ways to “vote” on Twitter were limited to tweeting questions and tracking replies, tallying hashtag votes or asking followers to favorite or retweet to vote.
With Twitter Polls, brands can now feasibly more easily interact with consumers to gain feedback or gauge popular opinion, and users can quickly voice an anonymous opinion.
Since naming cofounder Jack Dorsey as permanent chief executive officer earlier this month, the news coming out of Twitter has been frequent. Most recently, the company laid off about 8 percent of its workforce, totaling as much as 336 employees. Just a day after the news of Dorsey’s permanent position, Twitter introduced Twitter Moments. As a more curated, in-depth look at trending news topics, Twitter Moments were designed to appeal to the casual or novice Twitter user, to help them sort through the cacophony that can overwhelm users of the platform. Twitter has struggled to continue to grow its users. It has 316 million active users, but that number has grown little since the first quarter.
Seeking popular sentiment through social media has become a powerful metric for brands, as “engagement” numbers are a valuable currency for measuring relevance and influence. Also this month, Facebook began testing enhanced feedback in the form of Reactions, which expands the possible responses from users from mere “likes” to a range of emotions, including “wow” and “angry.”