Twitter’s user base is back on an upward trajectory — with more mobile users than ever.
The microblogging platform said first-quarter revenues reached $250 million, a 119 percent increase year-over-year. On its earnings call Tuesday afternoon, chief executive officer Dick Costolo attributed the rise to greater engagement and user growth. The latter, although just missing expectations of 257 million monthly active users, did grow to 255 million — a 25 percent lift year-over-year. Mobile monthly active users — now at 198 million — comprise 78 percent of all monthly active users, a 31 percent bump from last year.
Still, converting all those users to profits remains a challenge. Non-GAAP net income for the quarter was $183,000, an improvement from a net loss of about $10.5 million the same time last year. Twitter’s stock dipped 10.4 percent to $38.30 in after-hours trading.
Ad revenue totaled $226 million, a 3 percent increase quarter-over-quarter and a 125 percent increase from last year. Mobile advertising revenue accounts for 80 percent of total advertising revenue. Costolo said that with the integration of MoPub, Twitter’s mobile ad exchange program, the platform now reaches more than one billion Apple and Android users.
“Content creators, publishers and marketers care about two things: scale and engagement, and our platform increasingly delivers both of those,” Costolo said, adding that in the second quarter Twitter will roll out an integrated bidding system that will use a single interface for several types of ads.