Twitter photos just got a dose of the Snapchat treatment.
Today, the platform shares that users will soon be able to add “stickers” to photos that they share on Twitter. Users will be able to browse “hundreds” of options from a rotating selection of stickers “to make photos more fun,” said senior product manager Sasank Reddy in a post sharing the news. The library will include accessories, emoji and props; these can be rotated and resized.
The stickers will also act like hashtags in that a photo Tweet with stickers is searchable. Tapping on a sticker in a Tweet will show a timeline of other uses of that sticker.
This ability will become available to both users of the iOS and Android app and will be viewable on Twitter.com. Other existing options for customizing photos include filters, tagging and cropping.
Twitter did not share if and how stickers would allow for advertisers to take advantage of them, but currently, any existing Tweet can be promoted.
“Millions of photo Tweets are sent every day, capturing moments — big and small — that the world is talking about,” said Reddy, who called stickers a way to add creativity and connect to the world.
Embellished messages and photos like these have been a bit of a trend — and it’s been expanding beyond Snapchat and Facebook.
Earlier this month, Apple announced that iOS 10, the updated iPhone operating system coming this fall, will allow for options to customize and enhance Messages, including the ability to “emojify” messages, and to add handwritten messages, “invisible ink” that appears only with the swipe of a hand and animations that take over the full screen.
The updates to Twitter have been frequent since chief executive officer Jack Dorsey returned to the helm of the company he cofounded. It recently created a stand-alone app called Engage, designed for high-profile and influential users, and extended the length of video shares. As user growth has seemed to slow down, Twitter has added features that make it easier for new users to understand and to help power users and “influencers” maximize their followers.