VF VIDEO: Vanity Fair’s video channel went live Wednesday with four original digital series. The magazine is Condé Nast’s fifth with its own dedicated video channel after Glamour, GQ, Vogue and Wired. Editor in chief Graydon Carter said the channel attempts to bring the magazine alive on video. “If we do it right, these videos will be smart, entertaining and a little bit unconventional,” he said. The series in the initial lineup are each under five minutes and rely mostly on canned footage instead of personalities from the magazine’s staff. The exception is a celebrity interview series with West Coast editor Krista Smith.
There are two humor series — “Vanity Code,” which dispenses animated etiquette advice, and the “Snob’s Dictionary,” based on the regular magazine feature explaining obscure pop culture factoids. There’s also “Eminent Domains,” an interiors series that tours prominent New York City buildings using archival footage and photography.
This story first appeared in the July 11, 2013 issue of WWD. Subscribe Today.