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Vice Media has elevated executive creative director Ciel Hunter to the role of head of content.

Hunter takes over from Alex Miller, who is returning to Vice’s London office as creative director of Viceland EMEA [Europe, Middle East and Africa].

In the job, Hunter will oversee Vice’s digital presence across the web, video and editorial divisions, as well as on platforms such as Snapchat and Go90. Hunter will also work to integrate Vice’s existing verticals with the Viceland TV network, and streamline the company’s digital and linear presence. The executive will help manage and launch Vice’s new digital channels, covering health, gaming, travel, LGBT culture, money and sustainability, as well as lead strategy for its 11 additional sites.

“Vice continues to revolutionize the way we tell stories to our audience around the world,” Hunter said. “Over my 11 years here, I’ve worked on a lot of the projects that helped Vice grow into the creative force it is today.”

Shane Smith, founder and chief executive officer, added, “Ciel is Vice. She is a perfect example of what makes us unique….Knowing her as I do, I can tell you Vice and our other verticals are in for quite a ride in the years to come.”

Smith noted that Hunter began her career as an intern and moved up the ranks to become lead creative director of The Creators Project, Vice’s branded content channel with Intel on arts and culture.

Most recently in the role of executive creative director, Hunter has “guided the company’s position in the music world,” from working with music verticals Noisey and Thump to overseeing talent relations, Vice said. She has also helped develop partnerships with YouTube, Apple Music, and Vice and Live Nation’s joint venture, Live Nation TV.

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