Vice Media rolled out a slate of new deals in markets including Australia, New Zealand, Southeast Asia, The Middle East and Africa.
Company founder and chief executive officer Shane Smith delivered the news at Cannes Lions, the advertising festival in Cannes, France on Wednesday. Smith said the deals encompass digital, mobile and linear and focus on international media partners, in order to drum up “new revenue streams across production,” including “licensing and advertising.”
Vice’s first deal includes a partnership with The Times of India Group for market entry across digital, mobile and TV. Smith said Vice will open production and editorial operations in India this year, including a headquarters in Mumbai, which will be staffed with local journalists, producers and filmmakers and air tailored local news and lifestyle programming “around-the-clock.” Viceland will also launch as a paid TV network there. Additionally, the company will launch Virtue India, Vice’s in-house branded-content agency.
The Brooklyn-based firm has also linked with Moby Media Group, an independent company in the Middle East and North Africa. Vice said it would open local production studios in the region, adding that an “independent management team” will provide “creative stewardship to ensure Vice remains on brand, whilst adapting to the region’s nuances and sensitivities to develop relevant content for the region’s audiences.”
For the sub-Saharan African market, Vice has teamed with Econet Media, in a deal that will bring Viceland to 17 countries across the continent by the end of next year. The 24 channels will be exclusively available on Kwesé TV, which will offer English-language programming on Internet and satellite when it launches.
In Southeast Asia, Vice is working with Multi Channels Asia to bring Viceland to 18 countries. Programming will be developed and produced in-house by Vice’s creative team.
Vice will launch Viceland in Australia via a deal with Special Broadcasting Service late this year. The channel be available on SBS 2 channel spectrum and online platforms and to all Australians for free.
In New Zealand, Vice has linked with Sky in order to launch Viceland there later this year. The channel will be available for all Sky New Zealand customers in their basic TV subscription packages either live or on demand. Sky will handle all ad sales for Viceland, while working with Vice to tap into its relationship with advertisers.
Vice has had roots in Australia since 2003, and in New Zealand since 2005.
Finally, Vice has entered into an agreement with Group V Media to bring Viceland to French-speaking Canada late this year. Initially, the channel will be delivered as blocks of programming across Group V Media’s networks. The channel will be distributed widely in Quebec and the broader French Canadian market.
Vice was founded in Montreal as an English-language magazine in 1994.