Programming will be produced in-house by the Vice team, overseen by Viceland copresident Spike Jonze. The team will focus on original content to cater to British and Irish audiences. Viceland, a new lifestyle and culture channel that launched last month, features original content including “Gaycation,” “Huang’s World,” “Noisey,” “F–k, That’s Delicious” and “Weediquette.”
The channel can be accessed by Sky TV customers including Sky Go, its mobile TV service and Now TV Entertainment Pass users, Sky’s online TV-streaming service.
This partnership is the latest initiative for Vice which includes multiscreen expansion across TV, mobile and digital platforms. “This is the biggest move yet in our long love affair with our British and Irish audience,” said Vice cofounder and chief executive officer Shane Smith, “Viceland is going to give them a whole new way to experience Vice content — on their own televisions, around the clock. And partnering with Sky gives us their deep expertise in the market, and the ability to reach more than 10 million households across the U.K. and Ireland. For us at Vice, this is the just the latest top-level partnership to establish the Vice presence on all screens, at all times, in all places. And as our reach grows, we’re pushing our own limits and committing to telling the world’s most compelling stories in new and ever better ways.”