VIDEO STATEMENT: Ralph Lauren’s big Polo women’s launch — accompanied by the Polo Ralph Lauren flagship set to open on Manhattan’s Fifth Avenue later this month — has the support of an old friend of the house: Bruce Weber. The photographer shot the advertising campaign as well as a Polo video series. The shorts, called “Are We Going Downtown?” “Letters to Lauren” and “Record Store,” make their debut today with the launch of The World of Polo microsite on ralphlauren.com.
The first ad images were shot in Santa Barbara, Calif. “We ended up in all kinds of new places and asked ourselves, ‘OK, now what are we going to do?’” Weber said. “‘Let’s do some skateboarding; let’s do a canoe trip, and let’s discover a beautiful loft where a bright young girl who’s a poet lives with a very rebellious, handsome painter.’”
This story first appeared in the August 14, 2014 issue of WWD. Subscribe Today.
The friendship between the designer and photographer dates back to 1976. “From the very beginning, Bruce understood what I was about and I understood what he was about,” said Lauren. “We shared a love for rusticity and earthiness. We had the same sensibility about realness and family-ness, and a sensitivity about fashion that is in a way nonfashion.”