NEW YORK — What do Balenciaga, Tory Burch and J. Crew all have in common?
They are all clients of London-based digital agency Wednesday, which opened the doors to its first Stateside office here this week.
In two years, the firm has grown rapidly, working with the above, as well as with brands such as Alexander McQueen, Bobbi Brown, Coty Prestige, H&M (including Lanvin for H&M and Versace for H&M), Liberty, Moncler, Mr Porter, Pringle of Scotland and its latest addition, Juicy Couture.
“Although all our work takes a global outlook, the U.S. has always been a particularly important territory for Wednesday,” said chief executive officer Oliver Walsh. “A New York office will allow us to forge closer ties to our existing U.S. clients as well as establish exciting new relationships.”
Established in 2009 with chief creative officer Erik Torstensson as a digital agency specializing in the luxury and fashion categories, Wednesday provides everything from conceptualizing strategies and creative initiatives to developing commerce Web site redesigns, branded dot-coms and elaborate editorial content.
H&M and Mr Porter were among the first clients — and the firm is currently working with Juicy Couture on a brand new juicycouture.com, due to launch in early 2012. Wednesday also worked with Moncler on several projects launching throughout the remainder of the year. The first — a new e-commerce platform with innovative scrolling functionality — went live this week.
Currently, the firm employs 30 in London, and by the end of 2012, Walsh expects an additional 20 to occupy the New York office.