The American Society of Magazine Editors revealed the finalists for the 45th annual National Magazine Awards on Wednesday. Unsurprisingly, of the 51 magazines recognized this year, The New Yorker and New York magazine lead the pack with 10 nominations each, followed by National Geographic, with seven nods. But this time around it wasn’t all familiar faces: there are eight first-time nominees in the mix, such as The Boston Globe Magazine, Out and 2009 success story Food Network Magazine.

Fashion titles were in among the multiple nominees, including rivals GQ and Esquire, with six nods each, and W, with three. Wired also received six nominations, while The New York Times Magazine and Vanity Fair each got five; The Atlantic and Men’s Health scored three, and The Economist, ESPN The Magazine and Sports Illustrated, two. ESPN and SI also garnered nominations for general excellence in the 2 million-plus circulation category, along with National Geographic, Real Simple and Time. And Glamour, Men’s Health, New York, The Atlantic and Fast Company are up for Magazine of the Year, a category that recognizes both print and digital initiatives.

GQ and Esquire will go head-to-head in three categories: general excellence at 500,000 to 1 million circulation; design, and magazine section. W’s nominations came in the categories of general excellence, 250,000 to 500,000 circulation, photo portfolio and single-topic issue (for its annual Art Issue). For the first time since 2004, Teen Vogue is a nominee, for general excellence at 1 to 2 million circulation (its previous nod was for general excellence at 250,000 to 500,000 circulation). This year, the teen title is up against Men’s Health, More, The New Yorker and odd-man-out Field & Stream. Meanwhile, Vogue received a single nomination, for photography — but that’s a better showing than Elle, Harper’s Bazaar and InStyle, which didn’t get anything. And a further fillip for Vogue is that editor in chief Anna Wintour will be inducted into the ASME Hall of Fame at the awards gala April 22.

Among the specific articles recognized were Jonathan Van Meter’s profile of Gay and Nan Talese, “A Nonfiction Marriage,” in New York; Dana Goodyear’s James Cameron profile, “Man of Extremes” in The New Yorker; Mark Seal’s Clark Rockefeller profile in Vanity Fair, and Seal and Eleanor Squillari’s three-part Bernie Madoff series, also in Vanity Fair.

First-time nominee Food Network Magazine is up for general excellence at 500,000 to 1 million circulation — a notable achievement, especially given the absence of Bon Appetit from the nominees this year. And Out editor in chief Aaron Hicklin has something to smile about, too, as the magazine’s “Out 100” roundup is a finalist in the photo-portfolio category, up against entries from National Geographic, New York, The New Yorker and W.

And for those editors who walk away empty-handed from the award ceremony, it’s an honor just to be nominated, right? As for those who didn’t receive even a nomination — there is, of course, always next year.

— Nick Axelrod

ARE THEY IN OR OUT?: Bravo’s replacement for “Project Runway,” called “The Fashion Show,” will be back for a second season — but will Harper’s Bazaar be part of it? The magazine had features-special projects director Laura Brown serve as a guest judge during the first season, where she evaluated the “Harper’s Bazaar mini challenge” each week. Speculation is the Hearst Magazines title will return for another season — after all, it’s good p.r. — but the talks continue and the network didn’t reveal a partner Wednesday when it confirmed the show would return.

The show was renewed even though its first-season viewership lagged far behind that of “Project Runway,” which, for those who haven’t been around for a while or blocked it all from memory, defected to Lifetime after a bitter court battle between the two networks. First-run airings of “The Fashion Show” averaged 1.1 million viewers, according to Nielsen. Throughout the first season on Lifetime, “Project Runway” drew an average of 3.2 million viewers. “Project Runway” currently is in the middle of its second season on the network.

Clearly, though, Bravo can’t get enough of fashion. The network is also planning a two-hour “Fashion Masters” special, which will pit well-known fashion designers in a design competition that sounds similar to “Top Chef Masters.” No hints as to which “well-known designers” will take part — or whether their language will be edited for a family audience.

— Amy Wicks

 

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