WWD Digital Forum WWD Digital Forum See full coverage below >> MAC Cosmetics: Digital Storyteller At WWD's Digital Forum, Woozae Kim shared some of the philosophies and strategies that have digitally driven the makeup brand. Get the Video Zappos' Klassen on Capitalizing on the App World The company is now focused on figuring out the best way to tell its story through the app by incorporating the brands it works with. Get the Video Pandora: How to Get Personal At WWD's Digital Forum, Heidi Browning stressed the importance of social, local and mobile approaches to reaching users. Get the Video Talking F-commerce With Payvment At WWD's Digital Forum, the social commerce provider shared how they can set up an application to sell via a Facebook site. Get the Video Wal-Mart's Social Media Push At WWD's Digital Forum, Anand Rajaraman said @WalmartLabs wants to figure out how social media and mobile affect shopping. Get the Video Ralph Lauren's Digital Branding Strategy The brand has moved from traditional advertising into new formats including video, photos on Facebook and stories on its Web site. Get the Video Abercrombie & Fitch: Marketing in a Social World Billy May and Kate Klemmer Terry, founder of Dash Group, offered insights into how to develop a social strategy for your business from a marketing perspective. Arabi on Advancing Try-On Technology About 24 brands currently use visualization tools that are available to users on the iPad, Facebook and retailer Web sites, among other media. Get the Video SwarmBuilder’s Tom Stockham Talks Expert Power Citing a recent McKinsey report, Stockham said that 93 percent of people admit a recommendation is the most reliable source when making a purchase. Get the Video Lipman's Pasiakos: Women Key in Digital Realm Lipman’s vice president, digital, believes that women are the next global emerging market in the digital ecosystem. Get the Video Facebook Marketing: Maximizing Your Connections At WWD's Digital Forum, Chris Barbour shared insights into Facebook's utility from a marketing perspective.